Flower Guide

Have you been to a florist lately, or worse, a flower ordering website? It’s like a minefield of potential mistakes.

That’s where we come in. We’ve distilled the year down to ‘must buy’ flower occasions; no ifs, buts or maybes. 


Flowers are the perfect way to make the day all about them. Consider sending these to her work; catch her unaware and make her work colleagues jealous that she has such a thoughtful man in her life. You’ll be golden.

But don’t forget that on a birthday, flowers are just the frosting, not the cake. Cook her breakfast in bed, give her a gift, and take her to dinner. And don’t forget the cake.

Our light pink roses are feminine, romantic, and just the sort of thing she’ll want to brag about on her social media accounts.


If you only give flowers on a special occasion, then you’ll slowly diminish the power of this secret weapon.

92% of all women say their favorite reason to receive flowers is for no reason at all. This is by far the most powerful tool in your arsenal because it goes beyond merely meeting her already high expectations for you, and reaches something far more esoteric; that somewhere out in this big bad world, randomly, they’re being thought of.

With great power comes great responsibility. Use it wisely.

We select only premium, seasonal flowers for this arrangement, like peonies, protea and mums that will be a delightful surprise and won’t be mistaken for flowers picked up at the supermarket on the way home from work.


Don’t let this moment slip by; this is another opportunity to deliver on your best intentions.

Red roses are a classic nod to wedding florals, and their timeless elegance is a special way to celebrate another year together.


You’ve been on three dates and they’ve gone exceedingly well. You haven’t met a girl like this in a long time, and she might just be a keeper.

Or perhaps you’ve been together for many years and you want to spice things up in your relationship.

Let the girl know you like her (or remind her how much you do) with a Get Lucky bouquet.

Our hot pink roses are sensual—there’s no doubt about that.


We all screw up, but it’s how we respond to our shortcomings that make the biggest difference. Maybe you forgot that special occasion. Perhaps you refused to ask Siri for directions and missed your dinner reservation. Or maybe you’re just in hot water.

Whatever the problem, we’ve got you sorted with this overnight, get-out-of-jail-free card. All you need to do is determine how deep the hot water is:

Great = “She says she’s fine but that’s not true”
Better = “I’m on day 3 of the silent treatment”
Baller = “I’m getting back spasms from sleeping on the sofa”

The soft tones of our pink roses are sweet enough to say “I’m sorry,” and the blooms are impressive enough to show that you really mean it. The fragrant rose really helps cleanse the palate of that man smell that might’ve gotten you in trouble.


This is the day of days, the most competitive day in the flower game, and if you wait until the day of, you’ll be walking home with an overpriced bunch of wilted disappointment. Seriously, don’t screw this one up. Valentine’s Day is all about preparation; luckily you’re already at the right place.

Make this your Valentine’s Opus.

A unique blend of deep red and crimson blooms, including show-stopping roses, that are far from cliche.


These flowers are for your mom, aunt, sister, friend, coworker, or friend’s-cousin’s-sister-just-had-a-baby. They’re for your secretary, realtor, or neighbor who kept your mail while you were on vacation. It’s basically the universal bouquet that will put a smile on anyone’s face for any reason at all.

These stunning thai orchids and fashionable monsterra leaf are a cheerful blend that’s appropriate for any one in your life.


Seriously, this woman raised you into the man you are today. Don’t rest on your laurels and assume that being mama’s little boy is enough. It’s time to pay it back with some petaled love.

We put together a spring bouquet full of dainty things that moms love, like hydrangeas, lavender tones, and freesia. This bouquet screams mom.


She might think you haven’t noticed the little things she does to make your relationship work and your children happy… but you know your baby mama is a superhero.

With a few clicks, you can send her a bouquet that says, “I see you and all you do for our family.” (It’d be sweet if you told her that with words, too.)

Hydrangeas and roses have the leading roles in this spring bouquet that will look great with breakfast in bed.